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If you're planning to sell your house, be aware of your competition. While not many people are currently selling due to high-interest rates, new construction is everywhere and should be considered your competition. To design an effective marketing strategy, you need a listing agent with strong marketing skills who can compete with the big builders. These builders have big budgets and are employing tactics like paid ads, email marketing, and incentives such as lower interest rates and closing costs. To compete, your agent should articulate how they will make your house stand out as the best choice in the market.
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